I'm really, really excited to begin writing more about how I use the law of attraction and my mindset to create a successful blogging business. I get lots of emails from readers asking me about blogging as well, so I hope that those of you who have a blog or who want to start one enjoy my posts on this topic.
I've been blogging for 6 years now. My first blog was my home for the first 5 years of blogging and taught me SO much. Several of my articles I wrote on that blog were published on The Huffington Post, BlogHer, Redbook Magazine, and Scary Mommy.
I began using the law of attraction with that blog and that's when I started to have my work republished and even go viral on these larger sites. The way these things would happen were super magical just in themselves; Arianna Huffington reshared one of my articles on her Facebook page and Scary Mommy wrote ME and asked to republish one of my articles.
My articles have garnered hundreds of thousands of likes and reshares. I tell you this not to brag, but to show you that I experienced these amazing shifts when I changed my mindset and expectations for my blog. I would love to help you succeed, so I'm going to share the basics of starting a blog and tell you what I have discovered about using your mind to manifest a successful blog.
This blog is less than a year old but is already making me a full time income. I know it's because I started this blog with the knowledge of everything I've learned from my first blog. So go grab your favorite drink and settle in, because this is gonna be a long one!
Starting a Blog: The Basics
There are several platforms for blogging, but the best one in my opinion is self-hosted Wordpress. This means that you pay a monthly fee to a company that will host your blog. Free options are Wordpress.com and Blogger.com. (I was originally on Blogger but transferred over to self-hosted Wordpress a couple years ago. I paid someone to transfer everything; I went the cheap route and regretted it. Usually nothing is lost during a transfer, but it can happen. Go with someone highly recommended and not dirt cheap if you have a blog with a lot of content.)
So here's the first tier of what you'll need to start a blog:
- Hosting company
This is the second tier of things you'll want to do once your blog is setup:
- Photo of yourself + about me page
- Social media accounts for your blog; most important ones being Pinterest, Facebook, and Instagram.
- A general idea of what you want to blog about
Basics Part I: Domain + Hosting
Your domain is going to be the name of your site, like jessicadimas.com, and your host is the company that's going to host your blog and likely your domain as well.
First, you need to pick a host. This can be difficult because everyone has had different experiences with hosting companies, and there are new ones popping up all the time. I have had multiple hosts over the last couple of years and they all seem to have their pros and cons.
Who I use:
InMotion Hosting - My techy guy suggested I go with InMotion Hosting once I started having some down time because my blog was needing more bandwidth (I honestly don't know techy jargon, so don't think you have to understand it either in order to blog; this is what hosting companies are for and you can always reach out to someone more techy than you to help if you ever need it). I think InMotion is an awesome, trustworthy company and their customer service has been amazing.
I've left out all of the hosts I've used that were NOT awesome.
So here are the basic steps for setting up your blog with the hosting company you've picked out:
- Choose your hosting company and the plan
- Decide on a domain name
- Add on privacy protection during checkout
- Purchase the plan
- Sign into your cpanel, find the wordpress.org icon and download it (or ask your hosting company to do this, most will do it for free or for a cheap fee)
- Sign into your new blog!
Basics Part II: Design + Necessary Blog Components
Once you're signed into your new blog, the first thing I like to do is figure out the design of my blog. On both of my blogs, I've chosen to use the Genesis Framework because so many designs are built on it. Basically the framework will help your blog run smoothly and look really nice. There are lots more techy reasons than that, but those are the main reasons I choose this framework. It's also one of the most popular frameworks that bloggers use.
Secondly, after I've installed the Genesis Framework onto my blog, I go do the fun shopping, which is picking out a beautiful, custom-looking design. If you have thousands to spend for a custom design, that's awesome! If you don't, here are my top favorite sites with beautiful designs:
Restored 316 Designs - My first blog is using a retired theme from Restored 316 Designs. They are beautiful, responsive, function smoothly, and very affordable.
Hello You Designs - This blog is using the Hello Darling theme. Another beautiful and affordable site to shop for themes, and Jennifer is SO nice and will email you back promptly if you have a question. I was so impressed with the customer service over there!
Elegant Themes - I've never used Elegant Themes, but I've eyed the Divi Theme for a long time and almost purchased it a few times. It's a great theme for making sales pages, although I don't find it particularly pretty. It's a very popular theme, though, and you wouldn't need the Genesis Framework with it so the cost would equal out.
So here is the quick and easy breakdown for this second half of what you want to do once you get your blog set up:
- Purchase a framework for your blog and install it
- Purchase a child theme design (optional but so worth it) and install it. Play around with your blog for a few days or weeks, getting it just the way you want it
- Create social media accounts for your blog (Facebook, Pinterest, Instagram, Twitter)
- Sign up with an email service (like MailChimp [this is who I use], Convert Kit, Aweber) so you can begin collecting emails from readers (super important, don't wait on this!)
- Start blogging!
The Importance of a Newsletter
I mentioned in #4 above to not wait on starting a newsletter, and this is really important. If I hold a sale, I can send a couple emails to my newsletter and make over $1,000 in 2-3 days. I don't have a huge list, nor am I high-rolling blogger (yet, haha!) but an email list is how many bloggers make good money.
You may be thinking you don't even have anything to send your list yet. That's okay! You just want to get their email, and the best way to do that (especially at first) is to offer them some sort of incentive, like a free but useful checklist or worksheet. Once you have their email, it's so much easier to reach them over hoping they see one of your Facebook or Instagram posts.
I still consider myself a newbie with email marketing, but simply sending them your most recent blog post and an encouraging little message is how you will build a relationship with your readers. I didn't have anything to sell my readers at first either, so don't think you need a product or anything to start collecting emails.
Part II - Using your Mind to Create a Successful Blog
The first rule of creating a successful blog is to ignore all the rules! Even mine if they don't feel good to you.
If you're a reader of mine, you know I write mostly about the power of our mindsets. Do you want to know my secret for a successful blog? I envision it!
Before you run away and think I'm a woo woo lunatic, hear me out. I did it the hard way (the way everyone thinks you should do it) for nearly 5 years. I didn't make much more than a dime and I was totally burnt out. I didn't have the right mindset then; I thought I should have to "pay my dues" in the blogging world before I could deserve to earn money for my writing. I didn't even envision making money!
So while half of a blog is the technical aspect which I shared above...that's building your awesome rocket....your mindset is what's going to send your rocket off into the stars and I.am.not.kidding!
Visualize what you want
The daily success routine that I do now for my blog is to intentionally FEEL successful and visualize sales and awesome emails coming in. On the days that I do that, I end up feeling successful throughout the day and I experience sales and awesome emails coming in. In my Blogger's Toolkit, I have a sheet called the Daily Task Sheet that has you write down your top 3 ways you want to feel, a box to write down what you're grateful for, and a guided short visualization to do before your day starts.
It's SO important! If you want a successful blog, you really do have to see it first in your mind. Even if you don't know HOW it's going to be successful, you just have to keep seeing it doing well in your mind and you WILL make it, guaranteed!
Write what you're passionate about
I was very flip-floppy on my first blog. I started out doing some recipes, some general life updates, then went into motherhood and some blogging tips. But my REAL passion, the one I basically hid in the closet, was my fascination with the law of attraction because of the way it was changing my life, but I didn't write about it because I cared what people were going to think.
I did experience a bit of audience confusion when I started writing about it on that blog, so when I created my this blog which was going to be all about mindset and self-care, I noticed how much quicker the blog took off because the readers loved every post, not just certain ones here and there.
By writing what I was most passionate about, I narrowed down my niche and ended up attracting "my people".
It may take awhile to find your authentic voice in writing, but keep authenticity as your intention and write from the heart. When you write often, you will find your authentic voice begin to emerge and you will write less and less like you're writing to please others and more and more like your authentic self.
Give lots of value
I've read advice articles that say not to go past 1000 word count in your blog posts, but I ignore them. I personally love a well-crafted article that I can tell the writer put thought and time into. So pour your heart out, create beautiful graphics, look for inspiring quotes that fit within the post, or create an awesome little freebie for your readers!
You won't find me posting multiple times a week, but you can guarantee that when you do see one of my posts you can expect it to be valuable. On my first blog, I would try to churn out 3 posts a week and write until I had reached a word limit of at least 800, so there were times I was trying to think of extra stuff to write to make it to my word count goal.
On this blog, I post only a few times a month but take much more time on each post and they get thousands of repins. I also receive as much traffic on my blog as some people who are posting multiple times a week. This refers back to visualizing a successful blog, writing authentically, and giving lots of value.
Create your own products
E-books, e-courses, printables, worksheets...there are so many possibilities for things you can make on your computer and sell on your blog! Don't wait until you think you're an expert at something, just jump in and go for it. If you're passionate about something, you likely know a thing or two about it. I remember reading someone say "you don't have to be an expert, you just have to be one step ahead of someone else."
If you're a mom of a 6 month old, you're one step ahead of a mom with a newborn. You don't have to be a sage with 10 grown children to write about parenting. I am not a law of attraction expert manifesting millions a year, but I'm making a few thousand dollars a month practically in my sleep so I'm one step ahead of where I used to be.
We're all one step ahead from where we used to be, which is where a lot of people are and those people could benefit from your knowledge. Creating my own products to sell on my blog changed the game BIG TIME for me.
Make your own rules
If anything I've said here doesn't jive with you, toss it. It's what I do with any blogging advice that just doesn't sit well with me. If it feels like too much work, I definitely toss it. For example, people ask me how I do so well on Pinterest: what programs are you using? Do you have someone pinning for you?
None and no. Here's my secret: I thought about how I wanted things to ideally be for me, and pinning once a day from my blog's Pinterest board and getting lots of traffic sounded amazing. So that's what I did, and I would visualize tons of traffic. I pin once a day (I don't use Tailwind or BoardBooster or anyone pinning for me) and I get thousands of repins and amazing traffic. I make all of my graphics on PicMonkey, if you're wondering, and I buy my fonts and other cute designs from Creative Market.
Do what feels good to you! Make up your own rules and don't let everyone else in the blogging world make you feel like they have a secret and you don't. Your mindset is the secret, no matter what method you use.
See it, believe it, receive it.
I am still using my mindset to take me higher. Sometimes you'll be challenged within and you'll discover self-limiting beliefs you're holding that you'll need to release before your blog and success can go to the next level. Some of my self-limiting beliefs and thoughts have been: I'm a fraud; who am I to write this stuff; my products aren't worth that much money; I shouldn't be making money in my sleep (it should be harder, right?!)
It can and should be easy. And it should always be fun. If it's feeling not fun or too overwhelming, you're trying to swim upstream. Relax, take a breather, come up with some of your own new rules, and start again. Have a mindset that anything is possible.
If you're thinking of starting a blog, my opinion is YES, you should! Right away! Blogs are amazing and I can't believe that I make money from something I love doing. So have I convinced you to start a blog this year? I hope so!
Jessica Dimas is the creator of the Successful Blogger's Ultimate Tool Kit. Connect with her on Facebook and Instagram for more daily inspiration.
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Be authentic. That stuck out to me. When I try to make myself write a post I have such a hard time putting sentences together and it SOUNDS so forced. My posts that are authentic and are easy to write are the ones that do the best anyway! Thank you Jessica, this post is great, and I am so happy that your blog/products are successful!
Oh my gosh, me too. Anytime I try to make myself write a post, usually when I'm like "well I NEED to write a post because it's been x amount of time", it just feels so forced and those posts don't do as well for me (if I even publish them). Love when a post can just flow out because you're inspired! 🙂 Thank you for your comment, Dani!! xo
Ali | PunchDrunkSoul
YES = I’m a fraud; who am I to write this stuff; my products aren’t worth that much money; I shouldn’t be making money in my sleep (it should be harder, right?!).
I swear you wrote here what I have in my mind all the time! It's crazy what we tell ourselves we don't deserve. We make things so much harder on ourselves sometimes! I am constantly working towards eliminating these beliefs in my own mind, thank you for sharing so honestly!
This was also a really helpful line for me: "it should always be fun. If it’s feeling not fun or too overwhelming, you’re trying to swim upstream." I think I'm trying to swim upstream too much sometimes! I'm definitely going to take your advice and relax a little and enjoy the process more. 🙂
I'm looking forward to more of your writing on blogging!
Yasss girl! I literally have to work on these beliefs daily myself, I'll catch myself thinking little things here and there that are totally contradicting my own success! I like that my old, negative beliefs keep being whittled down though, that's the awesome thing. We can choose what we want to believe and even if it takes time to get that belief down into our subconscious, the more we keep focusing on our new belief the bigger and more truer it gets. LOVE the power of our minds 🙂 Thank you for your comment, I always enjoy reading them xo
I honestly think this is some of the best advice on starting a blog out there, which is amazing because I just started mine! Everyone else tries to sell a magic formula for how to be successful...your advice just seems so authentic, like you're just trying to help a self care sister out! Thanks! 🙂
Yay, so glad you found this post helpful!! Yes, it does feel like there are so many magic formulas being sold out there. Remembering that my mind has the power to take me anywhere is what helps me from trying to buy all the magic formulas haha!
Chelsea @ Life With My Littles
This is such an awesome post! I especially love the tip about making your own rules. Not everything is going to work for everyone, and you just have to figure out what works best for you. Definitely sharing this one!
Thanks Chelsea! Yeah I really do believe that...and whatever we believe really works for us, WILL work 🙂 I always try to remind myself of that when I find myself getting caught up in the "shoulds" of the blogging world.
Oh my gosh! This is literally the best blog post I have read about blogging! I created a blog and soon after got burn out by reading how rigid blogging is made out to be if you wanna make an income! I felt so drained and not excited... sad right? But after reading this I am super excited as I to have the law of attraction mind set and never felt it click with the more serious way it was being portrayed! So thank you thank you and I am stoked to start and let my creative self out!
Oh that's so awesome to hear, Shania! Yeah it can be disheartening and discouraging getting caught up in all of the "shoulds" of the blogging world. Honestly, just write from your heart and share it, share it, share it. You will learn more as you go along and it will all get more comfortable. Write your post, share it, and then visualize the universe stepping in and attracting the people who need to read it to your blog. Visualize your blog being exactly how you want it, successful, the emails from happy readers, the notifications of new followers on social media and new comments, YOU feeling inspired and fulfilled, etc. Whatever it is you wish to experience. Law of attraction will take you there! xo
I love how you intentionally use Law of Attraction with your blog and have watched its success skyrocket. This post is a great reminder to me to set my intentions with my blog, to visualize and feel it, and then to receive. I also love what you say about not swimming upstream. Sometimes I forget that. Great post.
Yes! It's a little mind blowing to see how quickly things can progress when I use law of attraction over myself trying to claw my way up the ladder. I always remind myself that our minds are so beyond powerful that if we just take a little bit of time every day to visualize what we're wanting to experience, things just begin falling into place so easily. Ideas pop into my head, certain people get in contact with me, traffic spikes happen, etc. Thanks for your comment, Monica xo
I love everything related to mindset, so I love the idea of having a daily success routine! And of course making sure everything is fun! Otherwise, what's the point, right? It's so easy to get caught up in everything you think you should be doing, like you said. And yet, often the successes seem to come out of nowhere!
Thanks for sharing your experience! I love hearing about other people's behind-the-scenes. 🙂
Yes, it's so true, if it's not fun there is no point! And it really is crazy how closely related mindset is to business success. I feel like mindset is 90% of it! Thank you for your comment, I like to hear other people's behind-the-scenes too 🙂
I definitely needed to read this today. I've been dealing with all the technical aspects of things and worrying about what everyone else is doing. All the while wondering why I'm not seeing much growth. But what you said here, about mindset, about being authentic and doing it my way, really spoke to me. I've been going about this all wrong. I really need to dig deep, visualize what I want, and just go with my gut! Thank you so much for writing this! Feels like it was meant just for me!
I totally feel you Marietta. Honestly I will go through those times every now and then, just get in a rut and feel uninspired and comparing myself to others. But it's so true how powerful our mindsets are when it comes to our success. I'm actually just coming out of a rut! It's nice to be able to remember that we're pretty much controlling it with our minds and feelings, so whenever we're ready to move forward and visualize what we're wanting, it will always be there waiting for us. Thank you for leaving your comment, I enjoyed reading it! xo
Hi Jess! I can't even remember how I came across Pig & Dac, but it had me hooked right away. Then, I found this site and that you utilize the law of attraction! One of my people! I've always been a huge believer that "thoughts become things." I recently had my first baby, a beautiful little girl. She's five months now and I've found myself dealing with some postpartum depression. I don't believe it's an accident that I've found your site. It is helping me remember my roots and recenter my thoughts. I've only just begun my blogging journey but I'm super excited! Thank you so much for all of your posts and insight. I'm truly enjoying them!
Aw congrats on your baby girl! 5 months is such a sweet age (tiring but they're so delicious!). I don't think it's an accident or coincidence either, we definitely crossed paths for a reason and I'm so happy that my blog has helped you remember your roots. I thankfully never experienced PPD but definitely keep making self-care and time to recenter a priority, that's so great that you already are. And that's very exciting about your new blogging journey, I've seriously been obsessed with it for 6 years, it's like it never gets old. I go through down times but I always come back to it 🙂 Thank you for leaving such a sweet and thoughtful comment, I really enjoyed reading it xo
I love the delivery of these tips! "If anything doesn't jive with you, toss it." So many how-to guides feel exacting when they don't need to! Thanks for sharing from your own perspective.
Yes, it's so true! And I hate when advice feels so exacting, it's stressful and that's always the first sign that your intuition is saying "Nope, not for us." I love that it can be anyway we choose it to be, we just have to believe it 🙂
Jessica I found you on Pinterest. I got so excited reading you. I am looking for passive income opportunities. I too am a huge believer in the Law of Attraction and use it on a daily basis with a lot of success.
I have done the groundwork for blogging... your site is so comfortable and it flows so well .. it has an awesome feel ... great job...how do i find links to post .... can i make money posting links that relate to my product that i intend to promote?
Thank you in advance,
Yeah, if you've got a great product and you're writing engaging content on your blog, you can share your product links and definitely create sales for yourself!